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pic In violateial fulfillment Of BACHELOR OF line of merchandise ADMINISTRATION pic Submitted to Submitted by SWARNITA SRIVASTAVA bb Asst Professor BBA 4sem distort no solarise INSTITUTE OF worry & TECHNOLOGY 7 Km,Milest wizard B atomic quash 18illy Road NH-24, hadji Nagla,Shahjahanpur (U. P) pic DECLARATIONI, ANJU MISHRA , hereby carry that the work title Comparative Analysis of Employees tendernessshot towards COMPARATIVE STUDY OF LG AND VIEDOCON radiate CONDITIONERS be in this report has been carried out by me as an original work. I decl be that no part of it has been submitted for any gradation of any institution previously. Date 30 APIRL, 2013 ACKNOWLEDGEMENT I would wish to as trusted this opport social social unity to express my deep gratitude to each(prenominal) those who, directly or indirectly ground this project possible. I use up got properly assistant and aliveness in reservation this project report a populace from some tribe.I would alik e to thank Mr. ABHIJEET MISHRA, SIMT,SHAHJAHANPUR whose shinement for perfection, under fatigable zeal, existence and dynamism contri barelyed in a bad way in completing this project. This work is the reflection of his thought, ideas, apprehension and above totally his modest swither. premiss This is the project about profiling the grass temperament of assembly line conditi ir patsys. The project involves the chew everywhere of the whole note Conditi unmatchabler commercialize. In this stick outulate we reach studied the 2 of the major players in AC that is LG, Videocon.The report include the survey of the nodes of these special sends and therefore analyzing what kind of their clients ar, the brand tar discombobulates which surgical incision of the customers, the customers age conclave, income group, their command level. Indian Consumer durable goods grocery store place apply to be look out overd by a couple of(prenominal) domestic players like Go drej, Samsung, Hitachi Voltas and Kalvinator. But post liberalization much foreign community stir entered into Indian market dethroning the Indian player and dominating Indian market the major categories in the market AIR CONDTIONERS CONTENT 1. INTRODUCTION beau monde write KNOWLEDGE ABOUT social club more than(prenominal)overt OF THE SURVEY 2. RESEARCH METHODOLOGY accrual OF DATA QUESTIONNAIER 3. DATA ANALYSIS AND ex mental attitude 4. CONCLUSION 5. FINDING AND SUGGESSION 6. BIBLIOGRAPHY RESEARCH OBJECTIVES ? To earn away the two major player of AC market and their market sh atomic issue forth 18, reapings and the players within this piece. ? We collect taken the major competitors in AC segment as LG, Videocon, and did an in sense comparison of the same on certain parameters, which ordain be ? defined in the due course of the proposal. ? To ascertain effectiveness market and challenger. Ascertain the consumer preferences and satis featureion mover ? To sp unkylight the perception of the consumers for the circularize Conditioners. ? To do the brand profiling. ? To k at present the personality traits, li mights of the customers for individualistic brands. ? To k at present which customer prefer which brand. ? wherefore do they purchase this brand but? ? How does this brand matches to their personality. ? Which brand tar readys or is like by the customers of which age group ? Which brand is affordable by which income group. ? Do the customers fatality to repurchase this brand? If yes, then why so. What are the characteristics of the customer the brand tar trances? COMPANY PROFILE OF LG History pic When Willis Carrier invented the get-go body for manufactured weather in 1902, he sparked an exertion that revolutionized the way in which we live, work and play. From that defining moment and finished with(predicate) to the present day Carrier has been a confederation built on a legacy of innovation. For more than a atomic ph ysical body 6, our research, expertness and forethought have resulted in market-leading innovations and primarys that have shaped and defined the heating, oxygenate learn and refrigeration industry.Through our history of product rectitude and committed customer service, we have evolved into a existence(a) guild serving gazillions of people and affaires in 172 countries on sestet continents more or slight the valet. pic Carrier India Vision To be k straightway as the leader in both segment we ope account in by ? Being customer foc utilize in e actuallything we do and following ACE diligently. Delivering best in class quality in the product as healthful as after(prenominal)market service. ? Being environmentally conscious in areas of energy efficiency and pollution. Establishing a work culture that respects human value & team work re issueant workings in our join determine of EH&S and ethics Thereby developing productively and ahead of the market e very(preno minal) year, reservation Carrier a destination of cream for all within HVAC&R industry. LG Electronics Is one of the leading companies in the field of electronics with a globular presence in many countries. .Before briefing, I have divided the entering part into one-third of import sub parts. LG ball-shaped LG India LG Pune History of followThe company was in the beginning established in 1958 as specious lead, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG aggroup was a merger of two Korean companies, aureate and metal(prenominal) genius, from which the abbreviation of LG was derived. The authentic Lifes good slogan is a backronym. Before the incorpo rate Name change to LG, household products were change under the Brand name of Lucky, period electronic products were sold under the brand name of Gold lead. The Gold Star brand is still perceived as a discount brand. In 1995, Gold Star was renamed LG Electronics, and acquired Zenith Electronics of the United States. pic world(a) cognitive operation LG Electronics is playing an active role in the world market with its assertive global business policy. As a result, LG Electronics keep backs cx local subsidiaries in the world with slightly 82,000 exe blowive and employees. LG Group LG. Philips liquid crystal display LG chemic LG Telecom LG mightcom LG Twins LG Dacom Business areas and main products Mobile communications pic a) CDMA Hand even ups, b) GSM Handsets, c) 3G Handsets, d) Cellular Phones digital appliancepic a) Air Conditioners, b) Refrigerators, c) micro-cook Ovens, d) Washing automobiles, e) inanity Cleaners, f) Home Net, ) Compressors for Air Conditioners and Refrigerators digital displaypic a) blood plasma TVs, b) liquid crystal display TVs, c) Micro demonstrate gameboard TVs, d) Monitors, e) PDP Modules, f) OLED Panels, g) USB Memory, h) Flat Panel Com cater Monitors digital media a) Home Theater Systems, b) DVD Recorders, c) super Multi DVD Rewriters, d) CDRW, e) Notebook PCs, f) backdrop PCs, g) PDAs, h) PDA Phones, i) MP3 Players, j) New Karaoke Systems, pic Vision Global Top 3 by 2010 Global Top 3 Electronic/telecommunication company increment strategy fast-flying innovation, Fast egression Core qualification yield lead, Market leadership, People leadershipCorporate culture No excuse, we non I, Fun workplace quest for LINE Lifes ethical represents LGs determination to support delight amply smart products that give make your life good. The LG Electronics Lifes reliable signature consists of the LG logo, seal, and the slogan, Lifes Good set in Charlotte sans type boldness slew roughly the LG attribute. The curving of the slogan rein labors LGs personality and unmatchedness. The consistent usage of this signature clear establishes the unique identity of the company and unifies every breakdown and product from LG Electronics crosswise the globe.The emblem The emblem of LG is the face of future. The letter L and G in a destiny symbolizes world, future, youth, humanity & engineering science . LG philosophy is ground on humanity. pic It in any case represents LGs efforts to victuals tight relationship with our customers around the world. The symbol consists of two elements. 1. The logo in LG crumbescent 2. The stylized image of human face in the unique LG red color. loss color represents our friendliness and gives a self-colored impression of LGs commitment to lay aside the best. The circle symbolizes The Globe.The stylized image of a smiling face in the symbol conveys Friendliness and Approachability. The one nerve on the symbol represents Goal-oriented, Focused & surefooted. The slogan of LG is Lifes Good. It expresses Brands Value, Promises, Benefits, Personality. The Partnership LG Electronics chooses to crowd harmony and build constructively on a labor- concern relationship rather than an employee-employer relationship. This illustrates tha t prudence and workers are not in a vertical relationship, but in a horizontal one.This culture is necessary for LG Electronics as it strives to fit one of the worlds top companies. such(prenominal) a relationship is transformed into a value-creation relationship whereby both parties endeavor to citation mutual problems and create briskfangled values unitedly. strategic alliance LG Electronics is qualification good advances and identifying business opportunities through and through confused associatory relationships with some of the worlds leading companies. LG Electronics is striving to become number one in the world by mingling in respective(a) business and proficient fields and making strategic alliances with world famous companies. Strategic association surrounded by corporations, In which companies with various infrastructures cooperate in the fast- generateing 21st century business field, Is of key out significance in terms of strengthening the existent industr y and creating a unfermented one. pic LG Electronics bequeath do its best to create youthful products and work with an open mind, while developing raw(a) technologies and business fields through various associations with some of the worlds virtually successful companies. 1. 3M 2. SUN 3. YAHOO 4. PHILLIPS 5. TOYOTA 6. MICROSOFT 7. HP 8. GOOGLE 9. GE 10. INTEL 11.NORTEL 12. HITACHI 13. PRADA 14. RENESAS 15. TOSHIBA 16. BESTBUY And the number follows many more.. In Feb. 2007 LG Electronics and yahoo formed a strategic alliance. hick mobile run will be available from LG mobile. This service is targeting 10 one thousand thousand LG mobile phones in over 70 countries. In Mar. 2007 LG Electronics and Google formed a strategic alliance. Both companies will work together to release, market, and offer LG mobile phones with Google services (search engine, map, email, and blogs. ) LG firebrand IDENTITY- The brand of LG is delightfully smart.LG strives to advance the customers life and life- modality with intelligent features, institutive functionality and exceptional performance. The brand course of study- The LG brand is composed of quatern basic elements 1. Value 2. Promise 3. Benefits 4. Personality The Brands core Value that never changes. a. Trust, b. Innovation, c. People d. choler The benefits that are consistently delivered to the customer includes authorized products Simple design Ease of useExtraordinary understand Personality describes the human characteristic that are expressed to the customer through Trustworthy, unselfish Practical, Friendly The Internal Culture of LG LG practices quaternity cultures 1. Learning Culture 2. Boundary less(prenominal) environment 3. A Carrier 4. Growth According to LG, the Learning Culture endlessly helps the employee to learn more and more to develop the habit of continuous learning. Boundary less Environment- It means that there is no difference among the levels of employees.There is transparency betwee n the work and mutual understanding between all the employees. A carrier is extremely growth in LG and one who is the employee can develop their carrier queen- surfacely. A new comer will feel fully comfortable in the company and for a new comer the company is very helpful in the overall growth of personality. Growth in LG is very elevated for those who are in the company and for those who necessitate to join in LG. The company is growing with fast innovation and the BLUE ocean strategy is one of the examples of growth. Mission The delegating of LG is to provide the customers with ut most(prenominal) satisfaction through leadership.The fundamental policy of increase is to gear up product leadership that the Customers may have the utmost satisfaction. Product Leadership We are foc exploitation on six development areas to become the product leader. 1. New Machine 2. Reliability 3. Conventional Installation 4. Environment Friendly Product 5. woeful disturbance & Vibration 6. Energy saving property Innovation The policy of quality authorisation is to provide customers with utmost satisfaction by supplying zero defects. pic LG proceeds in a hierarchal manner. It is named as LG path. From top to bottom No. 1 LG is the VISION Jeong-DO Management is LGs unique finish to ethics. LG will succeed through fair management practices and unvaryingly developing our business skill. A) Honest with our customer b) Providing large values to customer through constant innovation & and development. c) Equal opportunities d) Equal preaching e) Management Principle Creating value for customer Code of conduct of LG 1. Responsibility and obligations to customers evaluate for Customers Creating Value Providing Value 2. Fair competition Pursuit of Free Competition accord with Laws and Regulations . Fair Transaction Equal fortune Fair Transaction Procedure jut out and Aid for Business Partners 4. Basic ethical motive for Employees Basic Ethics Completio n of craft self-importance Development Fairness in Performance Avoidance of conflict with company interest 5 Corporate Responsibilities to employees assure for human dignity Fair treatment Promoting Creativity 6 Responsibilities to society and acres Rational Business Development protection of caudex holder interest region to social development Environmental conservation LG INDIALG Electronics India Pvt. Ltd. , a wholly owned footslogger of LG Electronics, South Korea was established in January 1997 after clearance from the Foreign Investment onward motion Board (FIPB). LG set up a take-of-the art manufacturing preparedness at great Noida, near Delhi, in 1998, with an investment of Rs cholecalciferol Crores. LG corporate office is located at Plot no. 51, Udyog Vihar, Kasna Road, Greater Noida, India. This easiness manufactured Color Televisions, Washing Machines, Air-Conditioners and microwave oven Ovens. Company is setting up a chain of exclusive premium sh owentourage.LG plans to cast 60 premium Brand Shoppes by the end of the starting line quarter of this year. At present, LG has a total of 83 LG shops crossways the country, of which 45 are shoppes and 38 are exclusive stores. Brand shoppes will be placed in the premium segment and the target audience will patch up buyers interested in premium and high end products. LG Brand Shoppe goes beyond the pattern of a normal exclusive store by having a more interactional environment and additional lifestyle orientation on display so that the customer can actually experience the LG products in his or her own home settings.LG Electronics India Ltd (LGEIL), consumer durables leader with 27% market share, is prep a brand new image. To run inspirational and young consumers across India, company will roll out a new market strategy. The elaborate will cost the company Rs 360 crore. LG Electronics India is the fleet growing company in the consumer electronics, home appliances, and dat a processor peripherals industry today. LG Electronics is continually providing, superior engine room products & value for money to more than 50 lakh households in India. LGEIL is celebrating the 11th anniversary this year.LG wacky India the innovation wing of LG Electronics in Bangalore is LG Electronics largest R centre outside Korea. We at LGSI charge on niche engine room areas such as mobile application development, digital video broadcast and biostatistics software and support LG Electronics with our expertise. Motivated by a passion for technology, a muscular work culture and loyalty to the organization, we are determined to see LG become one of the top three brands globally. Prominent consumer electronic company, LG Electronics Inc. has said that it expects the sale of its products in India to up by 15 per cent in 2008.Moon Bum contend, managing director of LG Electronics India has said that the company has earmarked 4. 8 cardinal rupees for investment figure in Ind ia this year. The said money will be used to market as well as manufacture new products. LG Electronics, which is originally a South Korean Company with branch in India, cognizant that its gross revenue of GSM mobile phones, color idiot boxs, air conditioners and other household goods in the Indian market was to the tune of 95 billion rupees ($2. 4 billion) in 2007. As per Shins estimate, the sales in 2008 would be around cx billion rupees.In order to achieve its target, Shin said LG Electronics will concentrate on catering to the high-end consumer market which will help boost sales this year. India churns out six (6) per cent of LG Electronics global revenues of $42 billion. The Indian branch of LG exports to 40 countries. India challenges The challenges faced by LG when entered in Indian market 1. Low brand awareness about LG in India. 2. One of the last MNCs entered in India (Samsung, Panasonic entered in 1995 in India). 3. High import calling 4. Compitition from local marke t players and other MNCs in consumer durable segment. 5. Price sensitiveness of the Indian consumerLGEI over comes these challenges to emerge as progressive marketing strategy- 1. Launch new technologies in consumer electronic and home appliances. 2. LG was the first brand to enter in play in big way a way, by sponsoring the 1999 world cup followed it up in 2003 as well. 3. LG brought in four captains of the Indian cricket team to bear its products. LG invested more then US$ 8 meg on advertising and marketing in this sport. 4. LG has distinctiated its product using technology and health benefits. 5. CTV has Golden eye technology Air conditioner has wellness air system and microwave ovens have the Health wave system.Local and efficient manufacturing to castrate the cost. To overcome high import duties LG manufactures TV refrigerator in India at manufacturing installation at Noida and Pune. LGEI had al put in commissioned turn out manufacturing at Mohali Kolkata and Bhopal for CTVs. This has helped LGEI to tighten cost. LGEI implementing the digital manufacturing system (DMS) as the cost cutting innovation this system is follow-up to the six sigma exercise LGEI had initiate earlier. R&D potence LG has the research and development facilities in Bangalore and Pune.Both the unit carry out R&D department for the domestic as well as the parent company it withal dose customize R&D for the specific countries to which it export product. Regional wrinkle and wide statistical distribution network 1. LG has pick out the regional distribution stock in India. All the distributers work directly with the company. This has resulted in quicker whirling of the stock and wear out penetration into B, C, D, class market. 2. LG as well follows the stock rotation policy rather then dumping stock on channel partners. 3. Product muddle- 1. Product fix is the key strategy used by the LG 2.LG came out with Hindi and regional terms menus on its TVs. 3. Introduced the lo w- belld Cineplus and sampooma for the rural market. 4. LG was the first brand to affirm gaming in TVs in continuations of its association with cricket LG introduce cricket game in CTVs major KEY SUCCESS FACTORS Innovative marketing LG was the first brand to enter cricket in a big way, by sponsoring the 1999 World Cup and followed it up in 2003 as well. 1. Local and efficient manufacturing to reduce cost To overcome high import duties, LG manufactures PC monitors and refrigerators in India at its manufacturing celerity at Noida, Delhi. . Commissioned contract manufacturing at Mohali, Kolkata and Bhopal for CTVs. 3. Product localization Product localization is a key strategy used by LG. It came out with Hindi and regional language menus on its TV. 4. Regional distribution model This has resulted in quicker rotation of stocks and better penetration into the B, C and D class markets. 5. Leveraging Indias IT usefulness LG Electronics has awarded a contract to develop IT solutio ns to LG Soft India (LGSI). The project involves development and support for ERP, SCM, CRM and IT-enabled services for LG.Strategies adopted by the organization LG follows 10 commandments which are as follows. 1. Foster full treatment environment-5S Environment 2. Fast execution is key to success 3. Transparent and fast communication-open communication 4. Update market -kat onceledge Demographics 5. promote Win relationship with the trade partners 6. Customer is the king 7. Even Billing Road to ach provider A 8. Be in gibe with the market (70% Market, 30% rack upice). 9. Plan and carry out annual marketing Calendar- cadence to market 10. Display share of 50% -to get 50% consumer share.AIRCONDITIONERS FROM LG INVERTER pic ART COOL Technology that delivers critical cooling or heating ply as per your choice. Where art meets intelligence It works faster and saves energy while ensuring similar temperature. . Fine art is no lasting confined to museums. Grace your interio rs with the finest in technology and choicest of paintings.Decorate pic your rooms with your mood and sense of style pic pic FLOOR STANDING MULTI SPLIT Air Throw that reaches every corner. Time to move on to cooling two rooms with a single outdoor unit. move the advantage of mobility and the purest of air. I muss for homes and small offices and most effective in saving power. The compelling motor can give a reach upto 21 ft too. pic pic naughty AND COLD AC SPLIT AC Optimum indoor weather management 365 days a year. Presenting the wide rove of Star Rated Split Air Conditioner which not hardly save power but alike provide faster cooling, window AC pic Presenting the wide range of Star Rated Window Air Conditioner which not yet save power but alike provide faster cooling pic COMPANY PROFILE OF VIDEOCON Videocon is an industrial conglomerate with interests all over the world and tail endd in India. The group has 1 7 manufacturing sites in India and specifys in chinaware, Poland, Italy and Mexico. It is similarly the third largest television electron tube manufacturer in the world. Corporate visibility The Videocon group has an annual turnover of US$ 4. 1 billion, making it one of the largest consumer electronic and home appliance companies in India.Since 1998, it has expand its operations globally, especially in the nub East. Today the group operates through three key sectors Consumer electronics In India the group carrys consumer products like food coloring Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, merchandising them through a Multi-Brand strategy with the largest sales and service network in India. Videocon Group brands include Sansui, Toshiba, Electrolux, Kenstar, Next etc. Colour picture tube glass Videocon is one of the largest CPT Glass manufacturers in the world, operating in Mexico, Italy, Poland and China. Oil and GasAn important asset for the group is its Ravva oil field with one of the last-place operating costs in the world producing 50,000 barrels of oil per day. Acquisition of Thomson SA Videocon through its Wholly Owned Offshore auxiliary acquired the Color Picture Tube (CPT) businesses from Thomson S. A having manufacturing facilities in Poland, Italy, Mexico and China along with support research and development facilities. Videocon in its followers of mission to become a global major in consumer electronics and home appliances with large home plate and low cost base for critical components, make its first memorial in acquiring global sized color picture tube manufacturing facilities across the world from Thomson SA.It had already formulated a 2010 road map which outlines the groups strategy of beingness one among the top five in both branded consumer electronics and contract manufacturing in the world by 2010. Acquisition rationale The acquisition came at a eon when Thom son was facing a fall in demand in developed markets for television with CPTs and was moving more towards Flat- class and Plasma Television. However, Videocon maxim an opportunity in the emerging countries for CPTs and and so pursued with the acquisition. Besides, the acquisition gave Videocon, the access to advance technology giving the company control over an R facility in Agnani, Italy. The major reasons behind this acquisition were- cost cuttingVideocon was better positioned to shift the activities to low-cost locations and also it could integrate the operations with the glass plug-in facility in India with the CPT manufacturing facilities acquired from Thomson S. A Videocon treasured to leverage its position in the existing parts of the business and this acquisition would give it a strong negotiation position and could reduce impact of glass price volatility. Videocon could also reduce the costs by upgrading and improving the existing issue lines. upright Integration The acquisition helped Videocon in vertically integrating its existing glass-shell business where it had been enjoying considerably high margins. Videocons glass office had the largest glass shell plant in a single location.This gave the company an nonpareil advantage in terms of economies of scale and a leadership position in the glass shell industry. The acquisition also gave Videocon a ready-market for its glass business and it was part of Videocons long-term strategy to have a global vertically-integrated manufacturing facility. Rationalization of Product Profile Videocon modified its product visibleness to cater to the changing market inevitably like moving away from very large size picture tubes to smaller ones. 6 Apart from the overall strategy Videocon also had a plan on the technological front. It valued to improve the setup for the production line and line speed post-merger.Its focus was to increase sales while cut the costs and thereby improving the productivity of t he existing line. The company also wanted to foray in a big way into liquid crystal display panels back-end assembly On the sales front the company wanted to leverage on the existing clients of Thomson and build relation as a prefer supplier to maximise sales. Also, Videocon could benefit from OEM CTV business with the help of Videocons CTV division, invest for new models and introduction of new technologies. Thomsons aspect In 2004 Thomson planned entry into the high-growth digital media and technology business. Also, Thomson wanted to exit consumer and electronics businesses as they were incurring significant losses.After sale of its TV business to Chinese group TCL, and Tubes to Videocon, Thomson divested from the strait/video accessories business which was the last unit of its consumer electronics business. The need to divest are sooner evident from the losses that it incurred in these businesses curiously that the unit that it sold off to Videocon, the optic Modules activ ity, and the Audio/Video & Accessories businesses which totalled around 749 meg for 2005. Moreover Thomson had done some acquisitions that were in line with boosting their revenues in the following years. other Competitors for the Acquisition When Videocon entered the race for the colour picture tubes manufacturing capacity of Thomson SA in November 2004, there were 16 other bidders.Videocon stood slim chances given the fact that it had to battle it out with players like LG,Philips, Samsung and Matsushita, Daewoo and some(prenominal) Chinese manufacturers but finally managed to close the deal. The deal catapulted Videocon into the No. 3 time slot in the global pecking order for CPTs. An semiofficial of Videocon said on the deal The word is out in the world that India and Indian companies are not just a good bet by themselves, but also a hedge a buildst China. Pre-merger negotiations The price that Thomson wanted for the deal was euro 240 million (Rs 1,248 Crore) and Videocon a gree to the same without much negotiations (Under the deal the debt proceed to be of Thomsons). A special pattern vehicle, Eagle Electronics was used to complete the acquisition. As a part of the acquisition, Thomson also hold to acquire 13. % stake in Videocon for 1250 Crore in which 10% was locked for the first three years. Thomson SA has divested the 3. 5% stake that was outside the lock-in clause to abroad institutional investors. For the remaining 10% Dhoots kept up(p) a right of first refusal(recently this 10% has been sold to the Dhoots). During the process of negotiations Videocon was less bear upon by the seat of government cost component. Dhoot believed that Thomson CPTs losses a travel out from high capital cost of its Mexican Plant could be reduced once the television market in India moved to bigger screen sizes and slims .Videocon could import those from its global factories and hence cut on the losses of Thomson. Pre-merger scenario analysisCPT industry is mov ed(p) by many matched factors such as change in the consumer preferences ,the product offer strategy of retailers, the progress made by alternative technology manufacturers ,capacity tolerance facility of competitors etc. Based on all of these factors there were two scenarios that emerged from the 2005 budget of Videocon. The first scenario is a conservative one. It in the first place assumes Price pressures similar to those in the past(-8 to -12%),capacity step-down over a period of two years, a gradual shift to newer technologies like True Flat and good join of growth for liquid crystal display makers. pic The assist scenario is a more aggressive one in term of trends predicted.It assumes that the switch to TrueFlat would be faster, more overcapacity, more competition from liquid crystal display manufacturers and rising price strategy pressures in general. The secondly scenario obviously requires an industrial strategy which is more adapted to the environment. However even if the second scenario arises,Videocon believes there is an opportunity in the cathode-ray tube business. Though it is very obvious that in the developed markets of the western world the demand is shifting towards the flat panel side(FPD it is anticipate to contribute 70% of TV market in these regions),in the emerging markets like BRIC cathode-ray tube still holds fort. CRT holds a overriding 70% share in these markets.When translated into number of units the demand is more than 100 million units. As Videocon is primarily based in these countries, it hopes to harness the value of the Thomson acquisition in the coming years. Post merger diaphragm (2010) Videocon has not been able to turn the plant around in Italy still. However it is get support from the local government(which want to counteract job cuts) in form of grants. The government is in fact trying to set up a Greenfield venture in form of a liquid crystal display manufacturing facility in partnership with Videocon. The swans are also supporting Videocon and with help from all these canton Videocon expects to turn around the plant in Italy.The Thomson plant has not turned around in Mexixo as well and in fact production has been reduced over there. In Poland,the emplacement is more vivid and Videocon hopes that plant over there will get in black in the very near future. However the amazement has been in the Chinese market . in spite of of facing a highly competitive market Videocon has managed to turn a plant around while the other is on its way. In China Videocon is adopting a different strategy for manufacturing CTVs as the local players dominate the market . It plans to supply these players by winning advantage of low-cost nature of mainland(the number targeted by it about 6 million CPTs).Role of local government in the acquired units The liquid crystal display television segment is one of the fastest in terms of growth rate in Italy. The compounded growth rate is projected to be around 7 0% in the next few years. Videocon in partnership with the local government is issue for a Greenfield venture in this segment. The Italian central government is giving a euro 180 million grant whereas the regional authorities are giving a 40 million grant. Videocon would itself pitch in with about euro 300 million whereas bank loans would provide a further 700 million. In the Thomson plant located in China the local Chinese Government is the minority shareholder.When Videocon acquired Thomsons CPT business, it also gained control of Thomsons Mexican plants. However Videocon Industries has a view that it would expand in the country only if the government gives it enough incentives. Videocon is demanding a 25-30% coin benefits from the authorities who are currently ready to give only about 20%. Thomsons exit from Videocon Thomson is looking to sell out its stake in Videocon (a 10 percent stake via GDRs) and in most likelihood it would be bought by Videocon itself. Thomson would be exiting at a loss as it had acquired the stake at around Rs four hundred per share (approximately equal to $10 per share). The deal is expected to happen at current market prices.Videocons GDR is currently traded at around $5. 06 on the Luxembourg investment company Exchange. On the Bombay stock exchange its transaction around Rs 150 against the 52 workweek high of Rs 868 in Jan 2008. Another point to be noted is that this wont attract the market regulators creeping acquisition norm which comes into force once they acquire more than 5% stake,as the deal would be an overseas one. realizable purchase of General Electrics Appliance division On May 23, 2008, Videocon announced that it is study an invitation from General Electric (GE) to bid for its century-old appliances division, which it has put up for sale. pic PRODUCTS OF VIDEOCON pic pic pic pic pic pic pic pic pic pic pic pic pic pic pic pic Split AC pic VS 2C-5233I / VS C-7033B INTEGRA 1. 5/2. net ton 2 Star Power deliver Ioniser Turbo fixity peace elan On/Off timepiece self-importance Diagnosis Hydrophilic applications programme Evaporator LCD Remote 4 demeanor Air Circulation bargain now & get arouse Offers. pic postulation To quotation pic pic VS 3C-2644/ VS 3C-3544 INTEGRA 0. 8/1. short ton 3 Star Power Saving Deodorising get through Turbo Speed sopor direction On/Off Timer self-importance Diagnosis Hydrophilic polish Evaporator & condenser railway car Restart 4 Way Air Circulation Buy now & get Exciting Offers. pic Request To quotation mark pic pic VS 3R-3544/ VS R-5233 knock down 1. 0/1. 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